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Lubricants WATER-BASED • SILICONE • AROUSAL GELS

Less Friction. More Sensation.

The right lube can transform the way pleasure feels. Explore body-safe water-based and silicone lubricants, plus arousal gels chosen for more comfort, glide and sensation - with toys, partners or solo.

Body-safe water-based and silicone lubes, plus arousal gels for more comfort, glide and sensation.

Body-Safe Vegan Options Organic Options
Three personal lubrication products arranged on a white surface with decorative fairy lights and a potted plant in the background: a large white pump bottle labeled 'sh! LUBE', a tall dark bottle labeled 'Millenium', and a small dark dropper bottle labeled 'on'.

Explore the Collection

Lube & Arousal

Shop water-based and silicone lubricants, plus arousal gels, or use the filters to find your perfect formula.

Experly Chosen Discreet delivery

43 products

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43 products

43 products

  • Sh! Pure Lube 250ml
    £12.00
  • Tickle Her Pink Enhancing Gel
    £18.00
  • ID Frutopia Natural Flavoured Lube
    From £7.00
  • ID Millennium Silicone Lube 65ml
    £19.00
  • Yes VM Vaginal Moisturiser 100ML
    £14.00
  • ID Pleasure Tingling Sensation Lube 130ml
    £15.00
  • ID Millennium Silicone Lube 30ml
    £12.00
  • ID Pleasure Tingling Sensation Lube 65ml
    £10.00
  • Sliquid Organics Oceanics Natural Lubricant 125ml
    £18.00
  • Lubido Aloe Infused Anal Ease Lube
    From £4.00
  • Orgie Wow Blowjob Spray
    £17.00
  • Sliquid Naturals Swirl Flavoured Lube
    £15.00
  • Orgie Bio Organic Vegan Lube Aloe Vera
    £14.00
  • Lube Tube Applicators
    £10.00
  • Intimate Earth Organic Enhancer Kit
    £15.00
  • Sliquid Organics Natural Intimate Lubricant 125ml
    £18.00
  • Intimate Earth Hydra Natural Glide 120ml
    £19.00
  • Orgie Bio Organic Vegan Lube Chamomile 100ml
    £14.00
  • Relax Anal Lube 250ml
    £14.00
  • Orgie She Spot G-Spot Arousal Serum 15ml
    £20.00

Quick Guide

Personal Lubricant Guide

The right lube can transform the way sex feels. Whether you're looking for everyday comfort, extra sensation or something for a specific kind of play, we'll help you find your perfect match.

Everything You Need To Know Choosing & Using Lube for Sex
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Sex Feels Uncomfortable

Friction shouldn't get in the way of pleasure

  • Vaginal dryness → Choose a quality water-based lubricant.
  • Menopause or medication → Look for long-lasting, moisturising formulas.
  • Sensitive skin → Choose glycerine-free or paraben-free options.
  • Every body deserves comfortable sex.
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Need an Everyday Lube?

Water-based is your best all-round choice.

  • Choose water-based lube → Safe for silicone toys.
  • Protect your favourite toys → Won't damage the silicone.
  • Easy to clean → Washes away with water.
  • Perfect for everyday play.
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Want More Sensation?

Turn up the pleasure.

  • Arousal gels → Increase sensitivity.
  • Tingling, Warming or cooling lubes→ Explore new sensations.
  • Solo or partnered → Enjoy together or alone.
  • Designed to enhance arousal.
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Shower or Bath Sex

Keep things slippery.

  • Silicone lube → Won't wash away.
  • Long-lasting glide → Ideal for water play.
  • Less reapplying → More time enjoying yourselves.
  • Take care on slippery tiles!
1

Anal Play

Comfort comes first.

  • Choose a thicker lubricant → More cushioning.
  • Long-lasting formulas → Less interruption.
  • Silicone lubes → A popular choice for extended glide.
  • Never skip the lube.
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Oral Play

A little extra flavour.

  • Flavoured lubes → Made for oral pleasure.
  • Taste matters → Fruity favourites make play more fun.
  • Water-based → Easy to clean away afterwards.
  • Not intended for everyday vaginal use.
Pleasure Is Power

Featured Guide

Different Ways to Enjoy Lube

Think lube is just for penetrative sex? Think again. Discover fun, unexpected ways to use lubricant during solo play, oral sex, massage, anal play and with sex toys—and find out why lube really is the unsung hero of great sex.

Women-centred Expert advice 30+ Years Experience

Compare The Types

Lubes & Arousal Gels, Explained

A quick guide on the lowdown and benefits of different types of lubricants and arousal gels.

Two bottles of 'sh!' Lube on a reflective surface with a soft, blurred background.

Water-Based Lubricant

The Everyday Essential

Perfect for almost every kind of play. Gentle, body-friendly, compatible with condoms and silicone toys, and easy to wash away.

Water-Based Toy-Safe Best Seller
Silicone lube bottle with decorative lights in the background

Silicone Lubricant

Longest-Lasting Glide

Ultra-silky and ideal for shower sex, anal play and anyone who wants a lubricant that lasts longer without reapplying.

Long-lasting Waterproof Anal Friendly
Arousal Gels

Arousal Gels

Designed to increase warmth, tingling or sensitivity, helping you feel more aroused and ready for pleasure.

Enhanced Sensation Body-Safe Pleasure Boost

Flavoured Lubricant

Made for Oral Play

Add a delicious twist to oral sex with flavoured lubricants designed to taste great and make every kiss and lick even sweeter.

Oral-Friendly Fun Flavours Lickable

Glycerine-Free Lube

Ideal if You're Prone to Thrush

Glycerine is a form of sugar that can contribute to recurring thrush for some people. If that's a concern, choose a glycerine-free lubricant for gentler, everyday comfort.

THRUSH FRIENDLY GLYCERINE FREE BODY-SAFE

Paraben-Free Lube

Gentle on Sensitive Skin

Prefer to avoid parabens? Discover body-friendly lubricants made without parabens, perfect for anyone with sensitive skin or who simply prefers fewer ingredients.

Paraben-Free SENSITIVE SKIN BODY-SAFE

GOOD TO KNOW

Lube Questions, Answered

What people ask about personal lubricants.

Why use lubricant?

Lube reduces friction, increases comfort and can make every kind of sex feel more pleasurable. Whether you're enjoying solo play, partnered sex, using toys or experiencing vaginal dryness, a good lubricant helps everything glide more smoothly.

What is the best lube for sex?

There's no single "best" lubricant - it depends on the kind of play you're enjoying. Water-based lube is the best all-round choice for most people because it's body-friendly, compatible with condoms and silicone toys, and easy to wash away. Silicone lubes last longer and are ideal for anal play or sex in the shower.

Can lubricant make sex feel better?

Yes. Lubricant reduces friction, increases glide and can enhance sensation for both partners. Many people find it makes sex more comfortable, more pleasurable and helps them relax and enjoy the experience.

Is lubricant safe to use with sex toys?

Yes - as long as you choose the right one. Water-based lubricants are the safest option for silicone vibrators, dildos and other silicone toys. Silicone lubricants shouldn't normally be used with silicone toys, as they may damage the material over time.

Which lubricant is best for vaginal dryness?

A gentle, water-based lubricant is usually the best place to start. If you're prone to irritation, look for glycerine-free or paraben-free formulas. For long-lasting dryness, you may prefer a moisturising lubricant designed for everyday comfort.

Which lubricant lasts the longest?

Silicone lubricants provide the longest-lasting glide and don't wash away easily, making them ideal for anal play, longer sessions and sex in water. Just remember not to use silicone lubricant with silicone sex toys.

Does lubricant expire?

Yes. Lubricants don't last forever. Always check the expiry date on the bottle and replace it if the colour, smell or consistency has changed.

What's the difference between water-based and silicone lubricant?

Water-based lubricant is versatile, easy to clean and safe with condoms and silicone toys, making it the best everyday choice. Silicone lubricant lasts much longer and is ideal for anal play or sex in water, but isn't recommended for use with silicone toys.

How do I introduce lubricant to my partner?

Treat lube as a pleasure enhancer rather than something you "need." You could simply say, "I've heard lube makes everything feel even better - shall we give it a try?" Most couples are surprised by how much difference a good lubricant can make.

Tips & Advice

LUBRICANT HUB

Our expert advice on slippery stuff helps you navigate different formulas and find a lube that truly suits your needs - because pleasure should never feel dry, awkward, or uncomfortable.

Sh! Pure Water-Based Lube - Sh! Women's Store

Sh! Pure Water-Based Lube

Sh! Pure water-based lube is our bestselling own-brand lube, a favourite for sexy times!  Lube is the one sex toy accessory everyone should have. Lube...
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