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Welcome to Sh! Women's Erotic Emporium - The UK's "Most Innovative" Sex Shop

Things we're loving
Sh! Satin Seduction Bondage Set

Tie Up n' Tease: Choose Red, White or Black

explore our sex toys 100% body-safe & cherry-picked for you discover Sh! toys artisan, hand-made in London, unique to Sh!
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Sh! is a pioneering brand dedicated to female pleasure and is on a mission to help women and those that love them to discover their true sexual selves, whatever their age, sexuality, health or relationship status.

Understanding that a healthy sexuality is key to self-esteem, well-being and happiness, we passionately believe that women deserve a place where they can explore their own unique relationship to sex, desire and their bodies away from pressure and stereotypes.

By providing tailored advice, unique pleasure-enhancing products, trusted information, fun and inspiring classes, Sh! is a safe have where honest conversations about sexual well-being are encouraged within a comfortable and judgement free environment.

Sh!'s vision has been supported by over 400,000 customers, healthcare professionals and like-minded educators in sexuality and sex-positive (along with the occasional prime minister's wife, A-List Hollywood actress and Michelin Star chef).

Sh! 'Best Sex Shop for Women' (Time Out)About Sh! 

An award-winning erotic emporium, on a mission since 1992 to create a safe, liberating place for women to explore and express their true sexuality away from pressure or stereotypes, we're called 'true pioneers (The Observer) and 'the best sex shop for women' (Time Out)

A cherry-picked collection of body-safe sex toys that are sensual and ergonomic (and never 'pornstar'!) Sh! own-brand vibrators and lube, plus our famous strap-ons, and silicone dildos that we lovingly hand-make in our London studio.

25 years experience talking intimately to women & couples about sex and pleasure, we share knowledge though our ground-breaking erotic classes and tailored advice.

A unique, feel-good sex toy shopping experience that's ethical and empowering, with cherry-picked products, honest information and a truely personalised, individual service, which our customers reward us with an  'EXCELLENT' 9.7/10 TrustPilot Review Score

We welcome you to our online store, with International & UK delivery that's discreet, speedy and secure ( free on UK orders over £30), plus free 'click and collect' service at our London sex shop.  Enjoy...