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Inspiring women to find their true sexual selves since 1992

Welcome to Sh! Women's Erotic Emporium - The UK's "Most Innovative" Sex Shop

Things we're loving
Dona Scented Massage Candle

100% Vegan, Aphrodisiac & Pheromone Infused: 3 Fragrances

explore our sex toys 100% body-safe & cherry-picked for you discover Sh! toys artisan, hand-made in London, unique to Sh!
browse bondage read & learn lingerie peek

Sh! 'Best Sex Shop for Women' (Time Out)Founded 1992, Sh! is a multi award-winning, female-run erotic emporium, described as the "best sex shop for women’"  (Time Out) and "true pioneers"  (Observer) More importantly our customers love us, rating us No 1 sex toy company in Trustpilot.

Discover the difference; The best, most sensual and body-safe sex toys, Sh! exclusive vibrators lube and our own artisan range of strap on  harnesses and dildos, along with a truly personalised service, we provide a unique, feel-good sex toy shopping experience that's ethical and empowering.

Experts for over two decades, we run erotic classes and give honest, upfront advice to share our knowledge and help you explore your own individual sexuality.

We welcome you to our online store, with fast, secure and discreet delivery (free on orders over £20) and free 'click and collect' service at our iconic London sex shop. Enjoy...