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Inspiring women to find their true sexual selves since 1992
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Welcome to Sh! Women's Erotic Emporium - The UK's "Most Innovative" Sex Shop

Things we're loving
Kink Crotchless Body Stocking with Hood

Fierce BDSM-Inspired Playwear

explore our sex toys 100% body-safe & cherry-picked for you discover Sh! toys artisan, hand-made in London, unique to Sh!
browse bondage read & learn lingerie peek

Sh! 'Best Sex Shop for Women' (Time Out)Shhhhh! Sex Toy Shopping that's Individual, Ethical and Empowering

An award-winning erotic emporium, on a mission since 1992 to create a safe, liberating place for women to explore and express their true sexuality away from pressure or stereotypes, we're called 'true pioneers (The Observer) and 'the best sex shop for women' (Time Out)

A cherry-picked collection of body-safe sex toys that are sensual and ergonomic (and never 'pornstar'!) Sh! own-brand vibrators and lube, plus our famous strap-ons, and silicone dildos that we lovingly hand-make in our London studio.

25 years experience talking intimately to women & couples about sex and pleasure, we share knowledge though our ground-breaking erotic classes and tailored advice.

A unique, feel-good sex toy shopping experience that's ethical and empowering, with cherry-picked products, honest information and a truely personalised, individual service, which our customers reward us with an  'EXCELLENT' 9.7/10 TrustPilot Review Score

We welcome you to our online store, with International & UK delivery that's discreet, speedy and secure ( free on UK orders over £30), plus free 'click and collect' service at our London sex shop.  Enjoy...