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Inspiring women to find their true sexual selves since 1992

Story of Sh! - The UK's First Women's Sex Shop

When Sh! was launched, way back in 1992, we'd no idea would it would be a journey that would alter the face of the British sex industry forever, inspire change and bring respect and focus to female sexuality. We simply wanted a place we felt happy to shop in. From our first trip around Soho sex shops, to being taken to court, discovering Jessica Rabbit, introducing sex toys to the NHS and launching Cafe V, read our story here...