Sh! named ‘Most Innovative Retailer’ at ETO Awards 2012

Yes it’s true, for the second year running Sh! has snagged the Most Innovative Retailer title at the prestigious ETO Awards, and we could not be happier!

Most Innovative Retailer 2012 is a welcome addition to the Sh! awards shelf, which is getting pretty crowded if we do say so ourselves (SO much dusting).

It felt real as soon as it was Tweeted!
It felt real as soon as it was Tweeted!

Only half way through the year, Sh! has already scooped Best Shopping Venue, and (the big one) Best Business of the Year at the 2012 Qype Business Awards. This ETO award, the trade body for the erotic industry, is the icing on the cake!

Team Sh! are thrilled that our  Hoxton Store has been recognized for the second year running as the pioneer that it is. What with manufacturing our own toys, hosting ground breaking classes & exhibitions, raising money for charities and working tirelessly to raise awareness about women’s sexuality, Sh! is much, much more than just a shop.

2012 is shaping up to be the year of big wins in our quest to paint the town pink, and we are so incredibly grateful to everyone who has nominated and voted for us!

Keep those fingers and toes crossed that more accolades will come our way in the second half of the year, and in the mean time, come on down to one of our many July events (see the diary here) to share the champers!


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