Timeline

In The Beginning

January 1992: Long, long before the internet and female-friendly sex shops, Sh! Founder, Ky, innocently goes shopping for a toy.
Read more

Sh! is Born

3 months later, on a budget of £700 and a large tin of playfully ironic pink paint, Sh! opened its doors.
Read more

The Press Explosion

The press found out about Sh! and for the next few months, we opened the door to more journalists than customers.
Read more

Discovers Jessica Rabbit

Finding female-friendly toys to stock was a struggle, but amongst the stacks of 'realistic Mr Big John' vibrators...
Read more

Starts Manufacturing

We may have discovered a great vibe, but finding fabulous dildos was a different matter entirely, so we rolled up our sleeves and started making them ourselves.
Read more

On the Telly

Jessica's first TV appearance was with a very young Graham Norton. and Sh! has since been featured on many TV and Radio shows since...
Read more

Dildo Stand Down

Just as we started manufacturing silicone dildos, we were visited by the police and told not to display the dildos in an 'erect' stance.
Read more

Taken To Court

Followed swiftly by a visit from council officials who decided that Ky must be taken to court for running a sex shop without a licence.
Read more

First Catalogue

Our first catalogue is quite an eye-opener. These were the best toys available to women in the UK at the time...
Read more

Donations

In 1996, we were beyond shocked when a large Breast Cancer Charity refused the money raised from the sale of our catalogue.
Read more

Famous Customers

We've welcomed many famous customers at Sh! but 1997 was the year we served our first Hollywood star!
Read more

First Erotic Class

1999: The first ever erotic class in the UK was given at Sh! by Jo King, Burlesque Queen of Striptease.
Read more

First Website

2000: We created our first website with the help of a HTML for Dummies book.
Read more

Sex Toy Safety

Sh! was the first UK company to start spreading the news about the possible dangers of phthalates in sex toys made from jelly.
Read more

Advice

Advice has always been at the core of what we do.
Read more

Working with NHS

The year we first foster links with health professionals.
Read more

Downing Street

Ky is invited to Downing Street.
Read more

Debates

Ky is invited to the Guardian Edinburgh International Television festival.
Read more

International Sexology Conference

We travelled to Cuba to give a seminar at the International Sexology Conference.
Read more

Selfridges

We are invited to create a pop-up shop at Selfridges. Our name is in the window and we have co-ordinated strap-on displays...
Read more

Wins Erotic Award

Sh! wins an Erotic Award for being 'the best sex shop in town - possibly the world'
Read more

Diva Award

BEST ONLINE SHOP - Second only to Diva themselves, might we add!
Read more

Heston Feasts

Heston comes to Sh! to pick the perfect vibrator to make his jelly wobble.
Read more

20th Birthday

To celebrate 20 pioneering years, we held a big birthday bash in the iconic ballroom at Café de Paris is London.
Read more

New Look Sh!

New year, new look, new website, new innovative toys, new collaborations...

Read more

Most Innovative

We win the coveted 'Most Innovative Retailer' award 3 years running!
Read more

Launches Cafe V

Café V is the UK's first support group helping women to recover pleasurable sexuality after violence. It's a collaboration between Sh! & My Body Back Project
Read more

Wins ETO Awards 2015

More awards for our cabinet (well, shelf in store!)
Read more

Best LBQ Business Award

We're at it again!
Read more

ETO Award for Best Individual Store!

And the winner is...Sh!
Read more

Sexhibition Award 2016

We win an award in the very first Sexhibiton Awards!
Read more

Initiates Vaginismus Awareness Day

#PainFreeSex
Read more

Leave a Reply

Your email address will not be published. Required fields are marked *