Sh! Own-Brand Water-based Lubricant

Lube is the one sex toy accessory you should always have handy. Lube makes sex so much more sensual and slidey, whether you’re playing solo or with a partner.

We can be drier at certain times (tiredness, illness, medication, alcohol intake or the menopause for example), and a good lube will ensure hours of comfortable, chafe-free play.

With so many great lubes out on the market, it can be difficult to know which one to opt for: silicone-based, water-based, flavoured or warming – choices, choices!

As long-time lube-lovers, we have squirted, pumped and squashed our way through many bottles over the years and we’ve become rather selective.

With this in mind, we set about creating a formula that was gentle, flavour-free and suitable for all.

Lush Pure Lubricant £10
Lush Pure Lubricant £10

Paraben-Free Lube

Lush Pure is a clear lubricant with a wonderful consistency – neither runny nor gloopy (runny is inconvenient and gloopy just isn’t sexy).

Lush Pure  is paraben-free and water-based, making it perfect for sensitive  and all toys.

It’s odour & flavour-free, so won’t leave you with an unpleasant aftertaste if you happen to get some in your mouth (lubes are great for oral sex too).

And – Lush Pure lube comes in a handy pump bottle, which is perfect for one-handed application.

If you’re a fan of anal play you’ll want a lube that’s a little bit thicker, like Lush Pure+ which is the more viscous version of Lush Pure lube.

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