Advice

Sex and sextoy advice, drawn from 20+ years advising women & couples. We understand that your sexuality is individual and unique, so whether you visit us in store, contact us online or by phone or simply browse our online guides, we’ll give honest, upfront advice that’s personal and expertly tailored with one aim; to help you discover your own true sexual self.

3 ways to get your partner to push your buttons in exactly the right way

Let’s face it, no one knows your body and what gets your juices flowing quite like you do. While partners try their very best to push all the right buttons, they sometimes get it wrong. Maybe they lack know-how on your hot-spots, maybe they’re a tad too rough or a little too gentle, maybe they go too … Continue reading 3 ways to get your partner to push your buttons in exactly the right way

Erectile dysfunction: What to do (and not to do) if you are experiencing it

Erectile dysfunction, also known as impotence is the inability to get and keep an erection firm enough for sex. Having erection trouble from time to time isn’t necessarily something to worry about. Up to half of all penis-owners will at some point in their life experience erectile dysfunction, and it can be something as simple … Continue reading Erectile dysfunction: What to do (and not to do) if you are experiencing it

How to dirty talk when the only thing hotter than your cheeks is your kettle

Want to talk dirty but feel your mind go blank every time it comes down to it? This particular skill doesn’t come naturally to all of us – especially those who aren’t reading off a script during a porno. Many people can feel a little shy or embarrassed when communicating their sexual desires to their … Continue reading How to dirty talk when the only thing hotter than your cheeks is your kettle

Sex & The Politics of Pleasure at Bloomsbury Festival 2018

Ky Hoyle, founder & MD of Sh! Erotic Emporium, the first female-focused sex shop in the UK, curates a rousing conversation around sex and the politics of pleasure with other sex-positive pioneers looking to inspire and empower women to find their true sexual selves. Panel Curator: Ky Hoyle, Founder & MD of Sh! Women’s Erotic … Continue reading Sex & The Politics of Pleasure at Bloomsbury Festival 2018

Everything you need to know about pegging before our masterclass

If you’ve never heard about pegging before, allow us to let you in on a little secret – it’s bloomin’ awesome! For the uninitiated, pegging is when a woman penetrates a male partner’s anus with a strap-on. As a term, pegging was popularised by Dan Savage in his SavageLove column back in 2001, and it brought this … Continue reading Everything you need to know about pegging before our masterclass

It’s time to give mutual masturbation a try

During a recent class, a guest put their hand up and asked us if we ‘agree’ with mutual masturbation. This is an interesting question, for several reasons. What you and beau do during “private time” is none of our business, but for the record: as long as it’s safe, consensual and hella fun for both … Continue reading It’s time to give mutual masturbation a try

Janet W Hardy Talks Kink at Sh! in October

Exciting news, kinksters! Janet W Hardy, Author, Speaker & Teacher is coming to town and she’ll be hosting a talk at Sh! Here’s the class blurb: Mommy’s hard palm, Daddy’s big belt, Coach’s paddle, Mistress’s cane: few BDSM activities are as erotically and emotionally charged as spanking. Whether you’re a jaded aficionado or a nervous-but-excited novice, … Continue reading Janet W Hardy Talks Kink at Sh! in October

Q&A: I don’t orgasm during penetration – what can I do?

Hi Sh! I would like some advice if you can. I do not have orgasm by penetration, but I  do by clitoral stimulation. The strength and pleasure of the orgasm is vastly increased by penetration. Is there anything I can do to improve vaginal sex? Can you help me? Hello there, Many thanks for your … Continue reading Q&A: I don’t orgasm during penetration – what can I do?

Vaginismus Awareness Event

Did you know that at least 2 in 1,000 women experience Vaginismus once in their lifetime? Vaginismus, a condition where the pelvic muscles spasm to prevent penetration, making sex painful or even impossible affects thousands, but many are too embarrassed or afraid to seek treatment. Sh! is now opening up the conversation about painful sex … Continue reading Vaginismus Awareness Event

Dirty Sexy Words – Erotic Slam

Zak Jane Keir of Dirty Sexy Words presents another sizzling lineup of sex bloggers and erotica authors, sharing their latest and hottest scribblings with you. Appearing: The Other Livvy, Exhibit Unadorned, Meg Philip, Suzanne Portnoy and more. Come along and have your imagination teased and tantalised. The £5 price per person includes fizz and nibbles! … Continue reading Dirty Sexy Words – Erotic Slam