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Welcome to Sh! Women's Erotic Emporium - The UK's "Most Innovative" Sex Shop

Things we're loving
Adore Enchanted Belle Open Crotch Brief

Leave no doubt as to your intentions

explore... unique pleasure-enhancing products discover ... artisan, hand-made in London, unique to Sh!
get playful... browse 27 years of advice... lube...most liberating poduct ever!

Sh! 'Best Sex Shop for Women' (Time Out)About Sh! 

Sh! is a pioneering brand dedicated to female pleasure and is on a mission to help women and those that love them to discover their true sexual selves, whatever their age, sexuality, health or relationship status.

Understanding that a healthy sexuality is key to self-esteem, well-being and happiness, we passionately believe that women deserve a place where they can explore their own unique relationship to sex, desire and their bodies away from pressure and stereotypes.

By providing tailored advice, unique pleasure-enhancing products, trusted information, fun and inspiring classes, Sh! is a safe have where honest conversations about sexual well-being are encouraged within a comfortable and judgement free environment.

Sh!'s vision has been supported by over 400,000 customers, healthcare professionals and like-minded educators in sexuality and sex-positive (along with the occasional prime minister's wife, A-List Hollywood actress and Michelin Star chef).