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About Sh!

The first female sex shop in the UK, Sh! Women's Erotic Emporium was established on 1st April 1992 as an antidote to sleazy sex shops and has since trail blazed the way for the whole of the sex industry to take a giant u-turn in how it views women's sexuality.

Hailed in the press as "true pioneers" (The Observer Magazine) "ground-breaking" (Time Out) and "the best sex shop for women" (Time Out) , our mission has always been to create a comfortable, welcoming and informative atmosphere for women to browse and buy sex toys on line and in our London store, where guys are welcome to visit "as a guest" of a woman.

Our aim is to offer the best selection of female sex toys sourced from around the world. We also design and manufacture our own range of regular and vibrating silicone dildos, strap on harnesses, bondage and personal lubricant that you won't find anywhere else but in our Online and London stores.

We believe sex toys are just that - TOYS and that's why you wont find any sleazy or naff standard sex shop fare such as blow up dolls or porn star dildos at Sh!

We treat all womens' sexuality as equal; so whether you are single, married, co-habiting or divorced, straight, lesbian or bi, in your 20's 30's 40's 50' 60's 70's or 80's (our oldest customer so far is 88!) a mother, disabled, a survivor of cancer, like to swing from chandeliers or prefer the missionary position, you'll always be welcome at Sh!

Service is our top priority. We want women to feel good about their sexuality and the Sh! Girlz are highly trained to be knowledgeable in, and to offer advice about all things relating to sex and sex toys .

We believe that buying a sex toy , whether a vibrator , a dildo or an anal toy , should be an uplifting feel-good experience and that's why we promise the advice and service we give will always be personal to you.

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Telephone 0845 868 9599
Press 2 for Mailorder (10-6pm Mon-Fri)
Press 1 for Stores (Til 8pm Everyday)