*Established in 1992, Sh! is the first sex store in the EEC to be truely female-focussed; preceding Myla (1999) & CoCo de Mer (2001) by almost a decade. Before Sh!, sex shops were dark, intimidating places that catered for men only.

*Sh! is the only sex shop in the world with the policy of welcoming men only when accompanied by a female friend. Back in 1992 we felt this was absolutely necessary to create a comfortable, welcoming place for women. Over the years we test & review it, simply by popping down to Soho and getting a feel for how it is for a lone women shopping down there. Last time we went, we were followed and propositioned! Until a woman in a sex shop is not seen as available or asking for attention, we will carry on putting our money where our mouth is and ask for guys to come accompanied to Sh!

*Sh! was the first Uk company to promote the Rabbit vibrator, now the most famous vibrator in the world. After discovering an abandoned stack of ” Jack Rabbit” vibrators in a huge mainstream sex toy importers warehouse, Sh! renamed it “Jessica Rabbit”. Years before the Rabbits famous appearance in Sex and the City” in 1998, Sh! was promoting Jessica Rabbit vibrator to the women of the UK. From 1993 onwards, Sh!’s Jessica Rabbit was featured in 100’s of mainstream women’s magazines and TV shows. The rabbit vibrator is named in wikipedia as “Jessica Rabbit vibrator” and dozens of online stores use the term “Jessica Rabbit” to promote their own rabbit-style vibrators. Jessica Rabbit continues to be one of Sh!’s best selling vibes.

*Sh! was the first company in the uk to offer its customers advice; from the practicals of buying and using sex toys to wider information on desire, erogenous zones and orgasm. We continue this policy by having one of the most compressive advice sections of any UK sex website and a full and intensive training programme for Sh! sales assistants (know As “The Sh! girlz”) in store.

*Sh! was the first UK company to offer guarantees on vibrators. ……..

*Sh! was the first company to talk about about sex toy materials and the first to inform its customers of the possible dangers of phthalates in jelly sex toys. From catalogue……

*Sh! was the first company in the UK/EEC to instigate the design and manufacture of silicone sex toys and is the largest manufacturer in the UK/ EEC of silicone dildos & Thrill-dildos (vibrating dildos) Silicone is a safe, stable material and considered the cashmere of sex toy materials. Sh! design & manufacture is based at their light industrial unit in East london. Silicone sex toys now constitute over 50% of sales at Sh!

*Sh! also manufactures/commissions these own brand products which are only available on the Sh! website and in the Sh! store.
-A full range of soft leather harnesses (for strap-on sex and popular with both lesbian and straight couples) including a flattering, feminine corset style harness and a simple, comfortable double strap harness which is the best selling product on the Sh! website
-BDSM playthings in a range of colours; pink, red and baby blue as well as the usual black and a premium suede-trim range in 8 rich colours. Lush Lubricant; a luxurious , sex-formulated water-based lubricant available in single use 10ml sachets, weekend away 25ml bottle and 250ml standard.
-The Sh! Bullet; a powerful bullet vibrator in pink that turns a standard dildo into a Thrill-dildo.
-Lurveheart: A single use vibrating cock-ring, made from TPE plastic ( phthalate–free and recyclable)
-Lush Touch; A sensual massage blended from Almond, Soya bean, Vitamin E and Jojoba Oils and delicately scented with romantic rose.
-Lush Refresh: antibacterial, detergent-free sex toy cleaner in single-use wipes and 125ml spray bottles
-Sh! Training Kit : 4 size-graded vibrators in a satin pouch with lube sachets and full instructions. For women with vaginismus or who need a dilating kit to help get them back into shape. (£49) Developed through links with over 20 different NHS trusts and now recommended by many doctors and sex therapists , the Sh! training kit is part of a PhD project, at The Royal United Hospital Bath Gynae Oncology department, to research the possibilities and implications of using vibrators in the post-surgery dilating process for women.