turn on the revolution
turn on the revolution



Our most important sexual relationship is the one we have with ourselves. When we are sexually empowered and fulfilled, we are more confident in our bodies, in our voices, and in our lives.
That's why in 1992, we launched Europe's first sex shop by women, for women. It was high time we harnessed the power of our own pleasure, and thirty years later, our mission is more relevant than ever.
Our Mission


Shop YOUR Pleasure
HANDMADE & CHERRY-PICKED SEX TOYS FOR WOMEN (AND THOSE THAT LOVE THEM) SINCE 1992.
OUR BODY. OUR VOICE.
Good, honest advice about all things sex & sex toys is at the heart of what we do.
Knowledge is power right? Contact us for 1-2-1 guidance that's un-pushy and tailored to you... Or dive into our advice pages for guides on everything, from how to choose your first sex toy to intimacy after the menopause, and everything in between!
Pleasure is every woman's right
The Menopause Is Killing
My Sex Life.
'The biggest casualty of my life as a 49-year old menopausal mother has been my sexual relationship with my husband.
When I do feel remotely interested, the actual act itself is much more uncomfortable, even with lube, and it takes me so long to get to orgasm I should pack sandwiches for the trip!'
Painful Sex.
'After having a laparoscopy and finding out that I have problems with my ovaries, sex is obviously painful.
I'm only 23 and it's stressing me, and my partner of 3 years, out.
I want my sex life back!'
Welcome to Sh! Women's Store
The Women's Sex Shop
We're called Sh! as a ironic comment on the silencing of women's sexuality (with the ! playfully sticking its tongue out)
But we're also Sh! by name, Sh! by nature.Discretion is in our name! When you shop online at Sh! you can be assured of super-discreet service & packaging, along with a genuinely unique range of sex toys & pleasure products & free UK delivery on orders over £50.
We're Sh! - the Uk's pioneering 'women's erotic emporium', where female-foccused pleasure is paramount.
Our fans

30 memorable moments
Meet Us
A little more about us...

Our Story
We Couldn't Do It Without You
Founded in the spirit of resistance, for over 30 years Sh! has trailblazed the rights of women to sexual pleasure. And now there's a new, exciting chapter in our history...
The good, the bad and why it's all been worth it!
By choosing to shop with us, you help us to achieve SO much more than simply sell sex toys...
Whether delivering tailored advice and top service, creating gorgeous Sh! own-brand range of UK-made sex toys or pioneering new ways to spread our message, we're passionate about the empowering ethos at the core of our independent, women-run company...
We're lesbian-owned, proudly feminist & LGBT+ inclusive, where ALL sexualities are seen & celebrated.
15 September